Winning Concept: Immersive Image Design
This design concept offers an immersive visual experience, with the high resolution image changing depending on the user-selected Content Mode. The Content Mode creates an optimized listening experience for different kinds of multi-channel content.
With this design concept, I wanted to create a more emotionally engaging experience that felt more relatable and human to the user rather than abstract and technical. In addition, I wanted the app to feel familiar to Windows PC users who might experience the 'DTS Audio' sister app on that platform.
This design was ultimately chosen and refined. Learn more on the DTS Sound case study page.
PC App Design Concept
This early design concept is based on the features and layout of the 'DTS Audio' PC app when the Built-In Speakers are the active audio route, minus the immersive background image. In this early concept, the exact feature list wasn't final yet, so it includes 4 audio options in the Enhance section that were later removed.
Glowing Content Mode Concept
This design concept celebrates the Content Mode, putting it prominently at the top. The design intent was for an animated glow around the central Content Mode disc to convey how DTS audio technology bring the content alive. Through user testing, we found a strong psychological effect where if users expect a higher quality audio experience, e.g., with a strong visual cue, they also believe they can hear it.
Although this would probably be a low use app, this design facilitates the primary use case for most users most of the time: Updating the audio optimizations for the currently playing type of content.
Live Audio Wave Concept
This design concept surfaces a compelling visualization of the current audio output. If the user turns off DTS audio enhancements, then the user would see a greatly reduced, less lively and colorful audio wave. Again, this design carries through the theme of exposing how DTS audio technologies bring the audio experience alive to enhance content on the device.
Power Hero + Slogan Concept
This design concept makes the power button the most prominent element on the screen. Note a proposed product slogan above it: "Optimal sonic performance." With this concept, I wanted to reinforce in print how DTS audio technologies enhance audio experiences on the device. We found that in user testing, most people are content with the audio defaults and wouldn't necessarily know how they could improve their audio experience by using this app without some education by the device maker. As a bonus, this design would be easy to implement by the engineering team.
Power Hero + Slogan Concept: DTS:X Tool Theme
This is the same basic design as above, but with a different visual theme. I asked the graphic designer to create a concept based on the visual design of our DTS:X tools that Hollywood studios use to encode movies with multi-channel audio for theaters and Blu-Ray. We had created a strong style guide for the DTS:X studio tools, and I wanted to see how this design might look in a DTS:X skin. It turned out really nice.
Basic Audio Setting Design
Product Management has asked us to consider "easy to implement" design options, so I also came up with a functional yet basic design. This concept is based on a common Android settings screen design pattern.